How to FINALLY Create Content that SELLS [content repurposing TUTORIAL]

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How to FINALLY Create Content that SELLS [content repurposing TUTORIAL]

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Creating content is easy. Let’s face it, everyone and their dog can write a blog post these days. Content that SELLS, however? Few manage to do it.

In this broadcast, I’ll show you how to start making money with your content by repurposing it.

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In case you aren’t quite sure what content repurposing is – it’s a way to turn your content into various media formats and publish it on every platform your prospect is on right now. Why would you want to do that? TRAFFIC.

Trust me, people don’t call me the Queen of Traffic for nothing. I AM one of the best in the digital industry when it comes down to generating free organic website traffic. content repurposing is, hands down, the BEST, if not the ONLY way for most businesses to drive traffic with content.

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What do I mean by ‘various video formats?
from a blog post to slide deck, to video, to images
or video to audio to transcript to blog post
or podcast to video to blog post to images

How do you make your content sell through content repurposing?

Let me show you.

This is an affiliate product post at TGC.
As you may know, these types of posts are the hardest to drive traffic to, build links to, and rank. Very competitive.

Yet, I’ve become one of the top-earning aff for this product – by simply repurposing it and ranking it for the top buying keywords.

1. Your content itself: don’t sell the product.
Sell the benefits.
Show them what the product can do for their lives.

2. reduce post to short outline
Don’t sell. Intrigue.

3. import outline into PowerPoint
I explain how to do that in under 30 seconds in Content Boomerang.

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4. turn the deck into eye candy
Fonts, colors, images

5. add the cover slide and CTA
The two most important elements

6. Save the deck as…

As a result: you are found everywhere, with links and traffic leading back to your post

Your repurposed content is selling for you, plus it allows your original content to rank.

Watch it on YouTube: How to FINALLY Create Content that SELLS [content repurposing TUTORIAL]

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

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Content Repurposing: the Minimum Amount of Content Repurposing You Should Do [TUTORIAL]

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Content Repurposing: the Minimum Amount of Content Repurposing You Should Do [TUTORIAL]

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Watch it on YouTube: Content Repurposing: the Minimum Amount of Content Repurposing You Should Do [TUTORIAL]

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

Key Social Media & Content Marketing Takeaways from #SMMW18

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Key Social Media & Content Marketing Takeaways from #SMMW18

https://tgcafe.it/2tDT7N9 🔥🔑Key social media & content marketing takeaways from SMMW18 – changes are coming, might as well embrace them! 🤩👍

SIDE NOTE: this video was originally a live stream for Content Boomerang Facebook group – click to join us here https://tgcafe.it/2tDT7N9

Quick summary:

1. FB ads and YouTube ads should be the key to your paid marketing strategy, if you have one. (I don’t 🤪, but time to learn!)

2. FB traffic is… close to non-existent. PINTEREST traffic, however, is up – to the point where Pinterest now drives almost as much traffic as FB does!!!

Time to go Pinterest, Boomerangers!
We now have our own Content Boomerang Pinterest expert, Rachel Henderson Ngom – she’s currently writing a detailed ‘how to repurpose your content on Pinterest’ blog post for TrafficGenerationCafe.com. Will let you know when it’s published.

3. Besides Pinterest, it might be wise to shift your focus on LinkedIn.

4. Social media sharing and traffic are down significantly, which makes SEO ever so important!

To that I say: recontent, recontent, RECONTENT!!! The more content you repurpose/publish on third-party platforms, the more authority and links you build.

5. BOTS. I know, I know… what if it’s a fad?…

So you sit on the sidelines, waiting for bot marketing to prove itself, while your competitors are taking advantage of it.

Then, by the time you are finally ready, guess what?… a new ‘fad’ is on the horizon.

Point is if something WORKS NOW, you need to use it for your business NOW.

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Lots to think about, Boomerangers!

If you have any thoughts or great resources to help the group makes sense of these changes, let us know in the comments!

Feel free to share this video with your audiences (I’d love that, as a matter of fact) and have a great weekend.

From Ana with ❤️and ☕️

*******************

Content Boomerang Facebook group – click to join us here https://tgcafe.it/2tDT7N9

Watch it on YouTube: Key Social Media & Content Marketing Takeaways from #SMMW18

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

How to Create a Content Promotion Library with Trello [Content Boomerang Tutorial]

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How to Create a Content Promotion Library with Trello [Content Boomerang Tutorial]

👉 http://ift.tt/2Dt5I63 👈 👀 Organized = efficient.

Efficient = working less and playing more – 👍👍 to that!

That means you need to have a ‘filing’ system for all the social media content you are creating.

That’s why you need a Content Promotion Library.

Let me show you how I use Trello to keep track of my content ‘vitals’.

IMPORTANT: you’ll find the link to my Content Promotion Library Trello board in your current Content Boomerang Lesson.

If you don’t yet know what Content Boomerang is, you should definitely check it out.

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You might be pleasantly surprised to learn that the content you create doesn’t have to rot in your archives, but could be put to work through content repurposing and continue to bring traffic and leads back to your business.

👉 http://ift.tt/2Dt5I63 👈 👀

See you there!

From Ana with ☕️

Watch it on YouTube: How to Create a Content Promotion Library with Trello [Content Boomerang Tutorial]

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

How to REALLY Embed a SlideShare presentation | YouTube Video [TUTORIAL]

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How to REALLY Embed a SlideShare presentation | YouTube Video [TUTORIAL]

👉 http://ift.tt/2Dt5I63 👈 👀 Embedding a SlideShare presentation (or a YouTube video!) into a blog post can be as easy as pasting the link into WordPress post editor.

Buuuuuut you can do A LOT better than that in as little time – with three easy hacks to make your SlideShare presentation embed look its best.

In this Content Boomerang tutorial, I’ll show you how to adjust the embed code to maximize the size, get rid of those pesky black borders, align it to the center of your page, and remove all unnecessary links that take YOUR traffic away from YOUR site.

If you don’t yet know what Content Boomerang is, you should definitely check it out.

👉 http://ift.tt/2Dt5I63 👈 👀

You might be pleasantly surprised to learn that the content you create doesn’t have to rot in your archives, but could be put to work through content repurposing and continue to bring traffic and leads back to your business.

👉 http://ift.tt/2Dt5I63 👈 👀

See you there!

From Ana with ☕️

Watch it on YouTube: How to REALLY Embed a SlideShare presentation | YouTube Video [TUTORIAL]

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

How to Create Animation Effect in PowerPoint / SlideShare presentation [PowerPoint tutorial]

New video on YouTube

How to Create Animation Effect in PowerPoint / SlideShare presentation [PowerPoint tutorial]

PowerPoint tutorial for 💥 http://ift.tt/2uJLfp2 💥 – the 🥇 content repurposing / recontent training online by Ana Hoffman.

In this PowerPoint tutorial, you’ll learn how to create ‘animated slides’ in your PowerPoint presentation.

POWERPOINT TUTORIAL VIDEO TRANSCRIPT:

Hi, this is Ana Hoffman with Content Boomerang, and in this PowerPoint tutorial, I’ll show my Content Boomerang students how to How to Create an Animated Slide Sequence.
PowerPoint transitions and animations are great.
Unfortunately, they don’t work in most document-sharing sites you’ll be uploading your PowerPoint presentation to, including SlideShare.
The good news is I am going to show you a simple workaround that will make your slides appear to have every bit of the same viewer-captivating powers as the actual PowerPoint animations.
First, let me show you some examples of what an animated PowerPoint slide sequence might look like.
Imagine you are flipping through a PowerPoint SlideShare presentation and see…
EXAMPLE
or…
EXAMPLE
…and here’s my favorite way to use animated slides – as a closing.
As a matter of fact, that’s how I close every one of my PowerPoint presentations, and you’ll see why.
EXAMPLE
Creating an animated sequence in PowerPoint is the simplest, yet the most powerful and effective way to emphasize your closing Call to Action in a slide deck.

With that said, let me show you how to create an animation effect in PowerPoint.
Your ‘animated’ sequence will consist of 2 or more slides, each adding a new element to the previous one.
POWERPOINT TUTORIAL STEP 1. And we are going to start by creating the last slide first.
Let’s take the following sequence from my Emoji Marketing slide deck as an example: …
I’ll start by creating the last slide, marked #1. Let me walk you through the slide elements:
1. in the very background, there’s an image
2. followed by a black overlay with 50% opacity
3. then the Traffic Generation Café logo with 50% opacity
4. text box 1
5. text box 2

And by the way, what you’ve just seen is an animated slide sequence as well, since this video was first created as a PowerPoint presentation, and is now being repurposed as a video in front of your very eyes.
Yep… the power of recontent…
The first 4 elements in the slide (including text box 1) will remain unchanged throughout the sequence (I call them ‘fixed elements’).
Thus, text box 2 is what I’ll be working with to create the animation effect.
By the way… (POWERPOINT TUTORIAL PRO TIP)
Always design the element containing animations as a standalone unit.
For instance, I could’ve added ALL the text in the slide to ONE text box.
However, separating it into two boxes – text box 1 with text that will remain fixed throughout the sequence and text box 2 that will be animated – will make designing the sequence a lot easier.
You’ll see this tip at work a bit later.
In text box 2, I chose to break up the text into 3 lines – one stat per line.
That would give me 4 slides in the sequence: Slide 1 containing only the fixed elements, plus 3 animated slides, each adding one line of text at a time.
 
By the way, Make sure every slide element is designed and positioned exactly the way you want it to be before moving on to the next step.
POWERPOINT TUTORIAL STEP 2.  Duplicate the base slide
Now that the base slide is done, I’ll duplicate it (copy it, in other words) until I reach the number of slides I need to complete the sequence.
Once again, In this example, I’ll add 3 more slides to the base one – 4 slides in all. 
If my sequence consisted of 2 slides, I’d only have to duplicate the slide once.
And yes, all slides will be identical.
To duplicate a slide, click on its thumbnail to the left to highlight it, then press Ctrl + D in PowerPoint for Windows or CMD (⌘) + D in PowerPoint for Mac.
IMAGE
Now, the animation fun begins.
POWERPOINT TUTORIAL STEP 3. Delete animation elements in Slide 1
Remember ALL slides in the sequence are currently identical.
And this is what they’ll look like in the end.
It’s now time to start working on Slide 1. SLIDE 1 is my ‘bare minimum’ slide –
…it should only include the fixed elements of the sequence.
Thus, I’ll delete text box 2.
(This is where breaking down the text into two boxes came in handy! 😉)
POWERPOINT TUTORIAL STEP 4.
Sorry, youtubers – this PowerPoint tutorial transcription was too long… you’ll have to come to Content Boomerang to get the rest!

And by the way…. have you noticed that this entire video was a compilation of slide animations? If you want ideas on how you can use this awesome PowerPoint trick, just go back and see how many variations you can pick up, Content Boomeranger!
I am Ana Hoffman and I’ll see you in Content Boomerang.

POWERPOINT TUTORIAL for 💥 http://ContentBoomerang.Training💥

Watch it on YouTube: How to Create Animation Effect in PowerPoint / SlideShare presentation [PowerPoint tutorial]

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

How to Add an Overlay to Emphasize PowerPoint Slide Elements [PowerPoint tutorial]

New video on YouTube

How to Add an Overlay to Emphasize PowerPoint Slide Elements [PowerPoint tutorial]

PowerPoint tutorial for 💥 http://ift.tt/2uJLfp2 💥 – the 🥇 content repurposing / recontent training online by Ana Hoffman.

In this PowerPoint tutorial, you’ll learn how to add overlays to a PowerPoint slide to emphasize various elements of your PowerPoint presentation: text, images, so forth.

POWERPOINT TUTORIAL VIDEO TRANSCRIPT:

This is Ana Hoffman with Content Boomerang, and in this PowerPoint tutorial, I’ll show my Content Boomerang students how to add color overlays to a PowerPoint slide.
A color overlay is simply a layer of color, usually semi-transparent, that’s used to (de)emphasize certain elements in a slide.
There are many reasons and ways to use color overlays when designing a PowerPoint slide deck.
~ to tone down a bright image
~ to tie an image in with your brand colors

~ to emphasize text

~ to emphasize various slide elements

~ to make a slide more interesting

Technically, a color overlay is simply a shape added to the slide.
Once the desired shape is added, you can play with its color, opacity (= transparency), and placement.
Here are step-by-step instructions on adding a color overlay to a slide.
[POWERPOINT TUTORIAL] STEP 1.   Add a shape

From your:
1. ‘Home’ tab
2. go to ’Shapes’
3. Pick a shape (TIP: go simple and clean!)
4. Grab and drag a corner to adjust the size

[POWERPOINT TUTORIAL] STEP 2.   Change Color/Opacity

There are several ways to do this, but only one of them allows you to preview the color without having to save it first.

Whenever you edit a design element, whether a picture or a shape, you’ll see the element-specific tab added to the right of the ‘View’ tab.
For instance, if I click on an image to select it, Picture Format tab appear;
And if I select a shape, I see a Shape Format option.
Let me show you what Shape Format tab looks like. As you can see, all the Home tab options, were replaced by various ways to edit shapes and text.

And yes, you CAN make changes to your shape right from here, but you trust me, there’s a better way.

Next, I want you to click on Format Pane icon.
And that’s where you should edit the shape.
Let’s sum it up.
To edit an overlay (a shape, in other words):
1. Click to select it
2. Go to Shape Format
3. Click on Format Pane icon
4. Edit away to your heart’s content
Ahem!… didn’t really mean that last part.
Sure you can add all kinds of effects to your overlay, besides simply changing color and opacity (referred to as Transparency under Format Pane, by the way): texture, shadow, reflection, outlines, and so forth, but please DON’T.
Here’s the quote to design by.
[POWERPOINT TUTORIAL] STEP 3. Position overlay

To move the overlay to the desired location, simply grab (press and hold down the button on the mouse), drag, and drop (release the button.)

And that’s it, Content Boomeranger! Now go add an overlay – can’t wait to see what you do with this simple, but very effective way to set your slide deck apart.

If you are listening to this and don’t yet know what Content Boomerang is, you should definitely check it out.
You might be pleasantly surprised to learn that the content you create doesn’t have to rot in your archives, but could be put to work through content repurposing and continue to bring traffic and leads back to your business.
I am Ana Hoffman and I’ll see you at ContentBoomerang.Training.

POWERPOINT TUTORIAL for 💥 http://ContentBoomerang.Training💥

Watch it on YouTube: How to Add an Overlay to Emphasize PowerPoint Slide Elements [PowerPoint tutorial]

Subscribe to my YouTube channel: Traffic Generation Café on YouTube