Traffic Generation Café presents...

2. FB traffic is… close to non-existent. PINTEREST traffic, however, is up – to the point where Pinterest now drives almost as much traffic as FB does!!!

Time to go Pinterest, Boomerangers!
We now have our own Content Boomerang Pinterest expert, Rachel Henderson Ngom – she’s currently writing a detailed ‘how to repurpose your content on Pinterest’ blog post for TrafficGenerationCafe.com. Will let you know when it’s published.

3. Besides Pinterest, it might be wise to shift your focus on LinkedIn.

4. Social media sharing and traffic are down significantly, which makes SEO ever so important!

To that I say: recontent, recontent, RECONTENT!!! The more content you repurpose/publish on third-party platforms, the more authority and links you build.

5. BOTS. I know, I know… what if it’s a fad?…

So you sit on the sidelines, waiting for bot marketing to prove itself, while your competitors are taking advantage of it.

Then, by the time you are finally ready, guess what?… a new ‘fad’ is on the horizon.

Point is if something WORKS NOW, you need to use it for your business NOW.

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Lots to think about, Boomerangers!

If you have any thoughts or great resources to help the group makes sense of these changes, let us know in the comments!

Feel free to share this video with your audiences (I’d love that, as a matter of fact) and have a great weekend.

From Ana with ❤️and ☕️

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Content Boomerang Facebook group – click to join us here https://tgcafe.it/2tDT7N9

Watch it on YouTube: Key Social Media & Content Marketing Takeaways from #SMMW18

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

How to Create a Content Promotion Library with Trello [Content Boomerang Tutorial]

Published on January 26, 2018 by meetanahoffmanLeave a comment

New video on YouTube

How to Create a Content Promotion Library with Trello [Content Boomerang Tutorial]

👉 http://ift.tt/2Dt5I63 👈 👀 Organized = efficient.

Efficient = working less and playing more – 👍👍 to that!

That means you need to have a ‘filing’ system for all the social media content you are creating.

That’s why you need a Content Promotion Library.

Let me show you how I use Trello to keep track of my content ‘vitals’.

IMPORTANT: you’ll find the link to my Content Promotion Library Trello board in your current Content Boomerang Lesson.

If you don’t yet know what Content Boomerang is, you should definitely check it out.

👉 http://ift.tt/2Dt5I63 👈 👀

You might be pleasantly surprised to learn that the content you create doesn’t have to rot in your archives, but could be put to work through content repurposing and continue to bring traffic and leads back to your business.

👉 http://ift.tt/2Dt5I63 👈 👀

See you there!

From Ana with ☕️

Watch it on YouTube: How to Create a Content Promotion Library with Trello [Content Boomerang Tutorial]

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

How to REALLY Embed a SlideShare presentation | YouTube Video [TUTORIAL]

Published on January 23, 2018 by meetanahoffmanLeave a comment

New video on YouTube

How to REALLY Embed a SlideShare presentation | YouTube Video [TUTORIAL]

👉 http://ift.tt/2Dt5I63 👈 👀 Embedding a SlideShare presentation (or a YouTube video!) into a blog post can be as easy as pasting the link into WordPress post editor.

Buuuuuut you can do A LOT better than that in as little time – with three easy hacks to make your SlideShare presentation embed look its best.

In this Content Boomerang tutorial, I’ll show you how to adjust the embed code to maximize the size, get rid of those pesky black borders, align it to the center of your page, and remove all unnecessary links that take YOUR traffic away from YOUR site.

If you don’t yet know what Content Boomerang is, you should definitely check it out.

👉 http://ift.tt/2Dt5I63 👈 👀

See you there!

From Ana with ☕️

Watch it on YouTube: How to REALLY Embed a SlideShare presentation | YouTube Video [TUTORIAL]

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

How to Create Animation Effect in PowerPoint / SlideShare presentation [PowerPoint tutorial]

Published on August 17, 2017 by meetanahoffmanLeave a comment

New video on YouTube

How to Create Animation Effect in PowerPoint / SlideShare presentation [PowerPoint tutorial]

PowerPoint tutorial for 💥 http://ift.tt/2uJLfp2 💥 – the 🥇 content repurposing / recontent training online by Ana Hoffman.

In this PowerPoint tutorial, you’ll learn how to create ‘animated slides’ in your PowerPoint presentation.

POWERPOINT TUTORIAL VIDEO TRANSCRIPT:

Hi, this is Ana Hoffman with Content Boomerang, and in this PowerPoint tutorial, I’ll show my Content Boomerang students how to How to Create an Animated Slide Sequence.
PowerPoint transitions and animations are great.
Unfortunately, they don’t work in most document-sharing sites you’ll be uploading your PowerPoint presentation to, including SlideShare.
The good news is I am going to show you a simple workaround that will make your slides appear to have every bit of the same viewer-captivating powers as the actual PowerPoint animations.
First, let me show you some examples of what an animated PowerPoint slide sequence might look like.
Imagine you are flipping through a PowerPoint SlideShare presentation and see…
EXAMPLE
or…
EXAMPLE
…and here’s my favorite way to use animated slides – as a closing.
As a matter of fact, that’s how I close every one of my PowerPoint presentations, and you’ll see why.
EXAMPLE
Creating an animated sequence in PowerPoint is the simplest, yet the most powerful and effective way to emphasize your closing Call to Action in a slide deck.

With that said, let me show you how to create an animation effect in PowerPoint.
Your ‘animated’ sequence will consist of 2 or more slides, each adding a new element to the previous one.
POWERPOINT TUTORIAL STEP 1. And we are going to start by creating the last slide first.
Let’s take the following sequence from my Emoji Marketing slide deck as an example: …
I’ll start by creating the last slide, marked #1. Let me walk you through the slide elements:
1. in the very background, there’s an image
2. followed by a black overlay with 50% opacity
3. then the Traffic Generation Café logo with 50% opacity
4. text box 1
5. text box 2

And by the way, what you’ve just seen is an animated slide sequence as well, since this video was first created as a PowerPoint presentation, and is now being repurposed as a video in front of your very eyes.
Yep… the power of recontent…
The first 4 elements in the slide (including text box 1) will remain unchanged throughout the sequence (I call them ‘fixed elements’).
Thus, text box 2 is what I’ll be working with to create the animation effect.
By the way… (POWERPOINT TUTORIAL PRO TIP)
Always design the element containing animations as a standalone unit.
For instance, I could’ve added ALL the text in the slide to ONE text box.
However, separating it into two boxes – text box 1 with text that will remain fixed throughout the sequence and text box 2 that will be animated – will make designing the sequence a lot easier.
You’ll see this tip at work a bit later.
In text box 2, I chose to break up the text into 3 lines – one stat per line.
That would give me 4 slides in the sequence: Slide 1 containing only the fixed elements, plus 3 animated slides, each adding one line of text at a time.

By the way, Make sure every slide element is designed and positioned exactly the way you want it to be before moving on to the next step.
POWERPOINT TUTORIAL STEP 2. Duplicate the base slide
Now that the base slide is done, I’ll duplicate it (copy it, in other words) until I reach the number of slides I need to complete the sequence.
Once again, In this example, I’ll add 3 more slides to the base one – 4 slides in all.
If my sequence consisted of 2 slides, I’d only have to duplicate the slide once.
And yes, all slides will be identical.
To duplicate a slide, click on its thumbnail to the left to highlight it, then press Ctrl + D in PowerPoint for Windows or CMD (⌘) + D in PowerPoint for Mac.
IMAGE
Now, the animation fun begins.
POWERPOINT TUTORIAL STEP 3. Delete animation elements in Slide 1
Remember ALL slides in the sequence are currently identical.
And this is what they’ll look like in the end.
It’s now time to start working on Slide 1. SLIDE 1 is my ‘bare minimum’ slide –
…it should only include the fixed elements of the sequence.
Thus, I’ll delete text box 2.
(This is where breaking down the text into two boxes came in handy! 😉)
POWERPOINT TUTORIAL STEP 4.
Sorry, youtubers – this PowerPoint tutorial transcription was too long… you’ll have to come to Content Boomerang to get the rest!

And by the way…. have you noticed that this entire video was a compilation of slide animations? If you want ideas on how you can use this awesome PowerPoint trick, just go back and see how many variations you can pick up, Content Boomeranger!
I am Ana Hoffman and I’ll see you in Content Boomerang.

POWERPOINT TUTORIAL for 💥 http://ContentBoomerang.Training💥

Watch it on YouTube: How to Create Animation Effect in PowerPoint / SlideShare presentation [PowerPoint tutorial]

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

How to Add an Overlay to Emphasize PowerPoint Slide Elements [PowerPoint tutorial]

Published on August 16, 2017 by meetanahoffmanLeave a comment

New video on YouTube

How to Add an Overlay to Emphasize PowerPoint Slide Elements [PowerPoint tutorial]

PowerPoint tutorial for 💥 http://ift.tt/2uJLfp2 💥 – the 🥇 content repurposing / recontent training online by Ana Hoffman.

In this PowerPoint tutorial, you’ll learn how to add overlays to a PowerPoint slide to emphasize various elements of your PowerPoint presentation: text, images, so forth.

POWERPOINT TUTORIAL VIDEO TRANSCRIPT:

This is Ana Hoffman with Content Boomerang, and in this PowerPoint tutorial, I’ll show my Content Boomerang students how to add color overlays to a PowerPoint slide.
A color overlay is simply a layer of color, usually semi-transparent, that’s used to (de)emphasize certain elements in a slide.
There are many reasons and ways to use color overlays when designing a PowerPoint slide deck.
~ to tone down a bright image
~ to tie an image in with your brand colors

~ to emphasize text

~ to emphasize various slide elements

~ to make a slide more interesting

Technically, a color overlay is simply a shape added to the slide.
Once the desired shape is added, you can play with its color, opacity (= transparency), and placement.
Here are step-by-step instructions on adding a color overlay to a slide.
[POWERPOINT TUTORIAL] STEP 1. Add a shape

From your:
1. ‘Home’ tab
2. go to ’Shapes’
3. Pick a shape (TIP: go simple and clean!)
4. Grab and drag a corner to adjust the size

[POWERPOINT TUTORIAL] STEP 2. Change Color/Opacity

There are several ways to do this, but only one of them allows you to preview the color without having to save it first.

Whenever you edit a design element, whether a picture or a shape, you’ll see the element-specific tab added to the right of the ‘View’ tab.
For instance, if I click on an image to select it, Picture Format tab appear;
And if I select a shape, I see a Shape Format option.
Let me show you what Shape Format tab looks like. As you can see, all the Home tab options, were replaced by various ways to edit shapes and text.

And yes, you CAN make changes to your shape right from here, but you trust me, there’s a better way.

Next, I want you to click on Format Pane icon.
And that’s where you should edit the shape.
Let’s sum it up.
To edit an overlay (a shape, in other words):
1. Click to select it
2. Go to Shape Format
3. Click on Format Pane icon
4. Edit away to your heart’s content
Ahem!… didn’t really mean that last part.
Sure you can add all kinds of effects to your overlay, besides simply changing color and opacity (referred to as Transparency under Format Pane, by the way): texture, shadow, reflection, outlines, and so forth, but please DON’T.
Here’s the quote to design by.
[POWERPOINT TUTORIAL] STEP 3. Position overlay

To move the overlay to the desired location, simply grab (press and hold down the button on the mouse), drag, and drop (release the button.)

And that’s it, Content Boomeranger! Now go add an overlay – can’t wait to see what you do with this simple, but very effective way to set your slide deck apart.

If you are listening to this and don’t yet know what Content Boomerang is, you should definitely check it out.
You might be pleasantly surprised to learn that the content you create doesn’t have to rot in your archives, but could be put to work through content repurposing and continue to bring traffic and leads back to your business.
I am Ana Hoffman and I’ll see you at ContentBoomerang.Training.

POWERPOINT TUTORIAL for 💥 http://ContentBoomerang.Training💥

Watch it on YouTube: How to Add an Overlay to Emphasize PowerPoint Slide Elements [PowerPoint tutorial]

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

How to Match PowerPoint Presentation Colors to Your Website Colors [PowerPoint tutorial]

Published on August 15, 2017 by meetanahoffmanLeave a comment

New video on YouTube

How to Match PowerPoint Presentation Colors to Your Website Colors [PowerPoint tutorial]

PowerPoint tutorial for 💥 http://ift.tt/2uJLfp2 💥 – the 🥇 content repurposing / recontent training online by Ana Hoffman.

In this PowerPoint tutorial, you’ll learn how to match your PowerPoint design element colors (background, text, shapes, overlays, so forth) to your brand colors… or any other colors for that matter.

POWERPOINT TUTORIAL VIDEO TRANSCRIPT:

Coca Cola. Twitter. Google.
Color matters.
Color can transform a pile of slides into a story.
Color can give your brand a cohesive online presence.

Hi, this is Ana Hoffman with http://ift.tt/2uJLfp2, and in this PowerPoint tutorial, I’ll be showing my Content Boomerang students how to match PowerPoint slide colors to the brand colors of your website using the eyedropper tool.

The eyedropper tool in PowerPoint allows you to precisely match the color of any shape or object to any of your brand colors.

It can be used anywhere you can access the More Colors menu option.

Let’s say I want to create an overlay that matches one of TrafficGenerationCafe.com colors.

First, I need to make sure I have both PowerPoint and my site visible on my computer screen at the same time.( I’ve already added a rectangular shape in bright blue color to the slide.)

Now, I am going to match the shape color to one of the colors at TGC.

Here’s the step-by-step process for this PowerPoint tutorial:

1. Double-click the shape or object you want to match colors for.
Double-clicking the shape will open the Format pane.

POWERPOINT TUTORIAL PRO TIP:
You can select multiples objects by pressing Shift and then clicking the objects.

2. Click Color options, then More Colors.
Click on Color options (the little paint bucket), the color menu will open, then click More Colors.

The More Colors menu with the eyedropper tool will open.

in step 3. use the eyedropper tool to match colors
Click the PowerPoint eyedropper tool, move it to hover over your site, find and click the color to match, click OK in the More Colors menu.

The PowerPoint shape color now matches the dark blue color at TrafficGenerationCafe.com.

Matching colors with this PowerPoint tutorial was pretty easy, right?

Now, I’ll show you how to save colors (like your brand colors) in the More Colors PowerPoint menu for later use.

‘Later use’ doesn’t mean JUST the slide deck you are currently working on, but ANY subsequent PowerPoint presentation as well.

For instance, my PowerPoint has both TrafficGenerationCafe.com and ContentBoomerang.Training colors saved in the More Colors menu. I can easily and quickly use the in whatever PowerPoint presentation I am working on.

With your mouse, grab the color from the PowerPoint eyedropper and drag it to a ‘saved colors’ slot to the right.

And that’s it, Content Boomeranger! Time to extend your brand beyond your website – starting with the slide deck you are currently working on.

If you are listening to this and don’t yet know what ContentBoomerang.Training is, you should definitely check it out.

I am Ana Hoffman and I’ll see you at ContentBoomerang.Training.

POWERPOINT TUTORIAL for 💥 http://ContentBoomerang.Training💥

Watch it on YouTube: How to Match PowerPoint Presentation Colors to Your Website Colors [PowerPoint tutorial]

Subscribe to my YouTube channel: Traffic Generation Café on YouTube